Episode 206: Gary Bird

5 Dental Marketing Mistakes That Almost Sank My Career (Don’t Repeat Them!)

Schedule a call to get a true understanding on loss leaders and strategic pricing in relation to your competition: 
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In this episode, host Gary Bird shares the five biggest dental marketing mistakes that nearly sank his career and how dentists can avoid them. These insights are critical for any dentist looking to improve dental practice growth, new patient acquisition, and marketing ROI.

The last one is the biggest growth killer:

  1. Not knowing the difference between the three points of entry for a practice
  2. Not knowing the gap between high-intent vs low-intent patients
  3. Not realizing how leaky the patient journey really is
  4. Not seeing how some dentists treat insurance above the patient
  5. Not respecting the competition

Guest Info

Gary Bird

Founder of SMC National

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