Episodes
Most dentists think marketing is the problem after failing with 10 different companies. In this episode, Gary Bird breaks down why dental marketing fails and the exact framework you need to fix it. You’ll learn the Three M’s system used by SMC to drive real new patient growth, including market analysis, marketing alignment, and team accountability in your practice management.
In this episode, Gary Bird breaks down the 3 M’s of dental practice growth: Market, Marketing, and Management, and why most dentists fail to align them. If your dental marketing isn’t working, your new patient flow is inconsistent, or your practice isn’t growing, this framework will show you exactly what’s missing. Learn how to analyze your local dental market, align your marketing strategy, and improve key metrics like call conversion, scheduling, and case acceptance. Gary explains why even the best Google ads and dental marketing campaigns fail without proper management systems in place. This episode is essential for dentists looking to increase new patients, improve dental practice management, and scale production consistently.
In this episode, Gary Bird and Dr. Jancy Parkerson discuss dental practice growth strategy, dropping dental insurance plans, how insurance changes impact dental practice revenue, and how to adjust marketing, KPIs, and production goals after losing patients due to insurance network changes. They cover dental practice management, increasing new patients, improving case acceptance, tracking dental practice KPIs, internal marketing strategies, and leadership strategies for setting realistic goals and maintaining team morale. This episode is essential for dentists, practice owners, and dental practice managers looking to grow a dental practice, drop PPO insurance, increase production, and build a fee-for-service dental practice.
In this episode, Gary Bird breaks down how DSOs and brands like Starbucks dominate markets using brute force marketing, and what dental practice owners can do to compete and grow. Learn proven dental marketing strategies, practice growth systems, and how to increase new patient acquisition, treatment acceptance, and patient referrals even in competitive markets. Discover why most dentists fail with low marketing budgets and how to properly invest 4–10% of collections for real growth. Gary also shares actionable insights on improving patient experience, reducing wait times, and leveraging monthly payment financing to boost revenue. If you want to scale your dental practice, compete with DSOs, and build a thriving, patient-focused business, this episode is a must-watch.
Learn how a rapidly growing dental practice solved a major capacity problem without immediately hiring more staff. In this episode, Gary Bird and Dr. Shane break down practical dental practice growth strategies, including improving new patient flow, increasing case acceptance, optimizing hygiene scheduling, and scaling a dental office while controlling overhead. Discover real-world insights on dental practice management, new patient systems, team workflow optimization, and how to sustainably grow a dental practice.
In this episode, Gary Bird breaks down why some dentists struggle with dental practice growth, and why no amount of dental marketing or new patient leads can fix it. Learn the real reasons dental practices fail to grow, including poor leadership, lack of accountability, and misunderstanding how dental marketing actually works. This episode covers key concepts like new patient conversion, dental front desk performance, scheduling inefficiencies, and treatment acceptance. If you’re a dentist or practice owner looking to grow your dental practice, increase patient flow, and improve case acceptance, this is a must-watch. Discover how adopting extreme ownership and the right mindset can unlock real, sustainable growth. Stop blaming marketing and start fixing the real bottlenecks in your dental business.
