Episodes
Most dentists focus on clinical excellence while overlooking the patient experience, which is quietly costing them new patients and treatment acceptance. In this episode, Gary Bird shares 10 practical ways to build a practice patients genuinely love, including reducing the 28-day wait, improving front desk performance, using patient financing to increase treatment acceptance by 30%, and earning more Google reviews. Drawing from the systems SMC has implemented across more than 1,195 dental practices, Gary explains how these simple operational changes drive better dental marketing results, stronger practice management, and sustainable new-patient growth for fee-for-service, PPO, startup, and DSO practices.
Most dentists aren’t losing money because they spend too little on marketing. They’re losing money because they’re paying for websites, SEO, and ads instead of buying predictable new patient growth. In this episode, Gary Bird breaks down the math behind successful dental marketing, including the marketing budget percentages that drive growth, why 45–55 qualified leads can become 30 new patients, and how phone conversion, show rate, and referrals determine your real ROI. You’ll also learn why the cheapest marketing option usually becomes the most expensive mistake.
Most dentists assume an AI receptionist is either working or not working. The reality is that not all AI platforms perform the same. In this episode of Dental Marketing Goat, Gary Bird sits down with Dr. Jancy Parkerson to break down why they replaced their original AI receptionist and what happened next. You’ll learn how one system converted around 40% of missed new-patient calls while the replacement converted 74%, resulting in 17 scheduled new patients from 23 calls in a single month.
What happens when your practice stops sending missed calls to voicemail? In this episode, Dr. Shane Wingler shares how his practice implemented an AI Receptionist and what happened next. Over a five-month period, the AI answered missed new-patient calls, scheduled after-hours appointments, and helped recover opportunities that would otherwise have gone to competing practices.
Dentists don’t realize how many new patients they’re losing before the front desk ever picks up the phone. In this episode, Gary Bird sits down with Dr. Jancy Parkerson to break down how her practice booked 17 of 23 missed new patient calls using an AI receptionist, how a $39 new patient special led to a $10,000 cash case, and how membership plans are helping retain more fee-for-service patients long-term.
Most dental practices don’t realize how many new patients they’re losing to missed calls. In this episode of Dental Marketing Goat, Gary Bird sits down with Dr. Shane Wingler to break down exactly how AI is used in a real dental practice to capture missed calls, improve diagnostics, automate patient communication, and reduce front-desk overload.
