Episode 230: Gary Bird

Delegation is the Reason Your Marketing isn’t Working in 2026

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In this episode, Gary Bird breaks down why delegating your dental marketing may be the very thing holding your practice back from real growth. Many dentists spend thousands on marketing but never see results because the true problems live inside their systems, not their ads. Gary explains why growth is always a leadership responsibility and which parts of marketing simply cannot be delegated. You’ll learn how lack of authority, broken processes, and poor follow-through quietly sabotage new patient flow. If you’ve ever felt frustrated that marketing “doesn’t work,” this conversation will help you identify the real bottlenecks in your practice. Watch to learn how staying strategically involved, without adding more hours to your schedule, can unlock sustainable, profitable growth.