Episode 260: Gary Bird

Out of Network on the Phone: The Script that Converts

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Most dentists don’t realize they’re losing up to 100% of out-of-network patients before they ever step into the office.

In this episode, Gary Bird breaks down the exact phone conversion system your front desk needs to handle out-of-network calls the right way. You’ll learn the scripting framework that builds trust, how to position your practice without losing patients, and the internal systems that make OON cases easy to say yes to.

This is real dental marketing and practice management from SMC, backed by data from over 1,195 practices. If you want better phone conversion, stronger new patient growth, and a system your team actually believes in, this is the playbook.

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