Episode 274: Gary Bird

Google Just Killed AI Search (Most Marketing Companies are Lying to You About it)

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Marketing companies are selling AI SEO services that Google literally says you don’t need. In this episode, Gary Bird breaks down Google’s latest AI search guidance, the 5 biggest SEO myths dentists should ignore, and why SEO still matters more than ever for new patient growth.

You’ll learn where AI search actually fits into dental marketing, why only about 1% of new patients are coming through AI chatbots right now, and what to focus on if you want your practice to keep growing in 2026. Built from SMC’s real-world data across 1,195 practices.

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