Episode 286: Gary Bird

Leadership Layers is KILLING your Dental Marketing

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Too many layers of management can quietly disconnect you from your patients and kill practice growth. Gary Bird breaks down how having four layers between leadership and the client created confusion, why removing just one layer made problems dramatically clearer, and why dentists should build working systems before adding more management. You’ll learn how organizational structure affects dental marketing, new patient growth, phone conversion, treatment presentation, pricing, and patient financing. 

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Gary Bird

Owner of SMC National

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