Episode 186: Gary Bird

11 Ways Dentists Self-Sabotage Growth: #2 – Why Raising Your Cleaning Fees is Hurting Your Practice

In this episode, Gary Bird breaks down how dentists unknowingly self-sabotage dental practice growth by misunderstanding pricing strategies. Discover why using loss leaders—not coupons—is one of the most powerful ways to attract high-quality dental patients and grow your practice. Gary shares real-life dental marketing mistakes and how they can stall your success, even when new patient numbers are rising. Learn how to strategically price dental cleanings and services to increase patient volume and profitability. If you want to grow your dental practice, attract better patients, and stop common dental business mistakes, this series is for you. Follow along to uncover the 11 hidden ways dentists block their own growth.