In this episode of Dental Marketing GOAT, host Gary Bird dives into one of the biggest growth killers in dentistry: not holding your team accountable to clear KPIs and repeatable processes. Learn why most dental practices think they convert well over the phone—but the data tells a different story. Gary breaks down the systems, scripting, and leadership skills dentists need to actually grow their practice and stop self-sabotaging. If you’re missing calls, struggling with front desk conversions, or avoiding tough team conversations, this episode is for you. Discover actionable dental marketing strategies and proven practice growth frameworks that drive real ROI. Comment below for access to the free dental KPI training Gary mentions.
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Gary Bird
Founder of SMC National
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