Episode 123: Gary Bird

150% NP Growth, but Fired Anyway: The Hard Truth

Imagine growing a client’s new patients by 150% year-over-year—only to get fired. That’s exactly what happened. In this episode of Dental Marketing Goat, Gary Bird, Owner of SMC National, breaks down the lessons every dental office can learn from this surprising story.

Here’s what you’ll learn:

Why rapid growth isn’t always enough to keep a client relationship strong.
The crucial role of ROI tracking and the hidden pitfalls of delayed results.
How block scheduling and same-day treatment can transform your patient experience—and your practice’s bottom line.
Why patient convenience is the ultimate key to success in today’s dental industry.

Pro Tip: Small tweaks to your scheduling and patient flow can make or break your ROI—don’t miss these actionable insights

Don’t just grow—grow smart. Hit play to learn how to create a seamless patient journey and avoid the mistakes that led to this surprising outcome.