In this episode, Gary Bird discusses the primary reasons dental practices struggle to grow and how to identify accountability within marketing, teams, and leadership. He emphasizes the importance of working with dental-specific marketing companies, holding teams accountable for their performance, and the role of the doctor in fostering a growth-oriented environment. The discussion also covers the significance of patient referrals and implementing effective systems to enhance practice performance. Gary concludes by introducing a software solution that helps visualize accountability and growth metrics.
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Gary Bird
Founder of SMC National
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