In this episode, Gary Bird discusses the foundational elements of effective dental marketing. He emphasizes the importance of identifying the ideal patient avatar, building a brand that resonates with that avatar, and creating a website that effectively communicates the practice’s offerings. Additionally, he highlights the significance of targeted messaging and obtaining specific reviews to attract the right patients. The episode concludes with an offer for a comprehensive marketing workbook to assist dental practices in implementing these strategies.
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Gary Bird
Founder of SMC National
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