Episode 103: Gary Bird

7 Critical Steps to Stop Wasting Money on Dental Ads

In this episode, Gary Bird discusses the challenges and strategies surrounding paid advertising in the dental industry. He emphasizes that many dental practices have failed with paid ads due to a lack of understanding and proper execution. Bird outlines seven essential components for successful paid advertising, including understanding different ad platforms, optimizing websites, setting up Google My Business correctly, tracking conversions, and ultimately turning marketing patients into referrals. Gary highlights the importance of adapting to changing consumer behaviors and the competitive landscape in the dental market.