Episode 164: Gary Bird

A Dentist Asked: “Should I Outsource My Marketing?”

In this episode, Gary Bird tackles one of the most common questions in dental business growth: Should dentists outsource their marketing or keep it in-house?

Learn how to decide what tasks to delegate based on your unique strengths, and how strategic outsourcing can accelerate dental practice growth. Gary breaks down a simple framework to help dentists determine whether to outsource marketing, billing, HR, or other critical business functions. Discover how to use remote teams and AI to streamline operations and stay focused on what matters most—growing your dental practice. Perfect for dental entrepreneurs looking to scale efficiently and avoid burnout.

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Gary Bird

Founder of SMC National

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