Episode 279: Gary Bird

AI Slop Is Destroying Your Marketing

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Most dentists are using AI the wrong way, and it may be hurting their marketing more than helping it.

In this episode, Gary Bird breaks down why AI-generated marketing content, graphics, website copy, and strategy often fail to attract new patients. You’ll learn how to avoid AI slop, improve your dental marketing, create better ad creatives, upgrade website content, and use AI as a productivity tool without sacrificing performance.

Drawing from real-world experience helping over 1,195 dental practices through SMC, Gary explains where AI works, where it fails, and why current AI tools consistently struggle with dental marketing strategy. He also shares practical ways to turn one photo into multiple ad assets, create AI-assisted visual content, and improve your marketing without damaging patient trust.

If you’re a dentist, practice owner, startup, fee-for-service office, or DSO looking to grow new patient flow, this episode will help you avoid one of the biggest marketing mistakes happening right now.

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