Episode 92: Gary Bird

Are Patient Referrals ENOUGH to Grow Your Practice?

In this conversation, Gary Bird discusses the viability of dental practices growing solely through patient referrals versus the necessity of digital marketing. He emphasizes the importance of understanding the value of patient referrals, defining what growth means for different types of dental practices, and outlining strategies for maximizing patient referrals. The discussion also touches on the significance of a smooth patient journey, the need for proactive referral requests, and the impact of location on patient acquisition. Ultimately, Gary encourages dental professionals to consider their growth strategies carefully and offers insights into transitioning from a referral-based model to incorporating marketing.