Episode 179: Gary Bird

Before You Change Your Practice Name… Ask These 3 Questions

Thinking of changing your dental practice name? In this episode, Gary Bird breaks down everything dentists need to consider before rebranding—from SEO strategy and local market fit to patient perception and future practice transitions. Learn how your dental practice name can impact local search rankings, attract the right patients, and set you up for scalable growth. Discover the pros and cons of naming your practice after yourself, how to preserve Google reviews, and what to avoid when rebranding. Whether you’re planning to grow, sell, or bring in associates, this guide to dental branding is a must-watch. Tune in for smart tips to grow your dental practice with strategic naming