Episode 159: Gary Bird

Can You Win Here? A Deep Dive into a High-Income Dental Market Near DC

Today we’re doing a competitive analysis in a city just outside Washington D.C.—a high-income area that’s packed with potential, but also packed with competition.

We’re going to walk through a few key things:

Income levels – We’ll break down what kind of households live here and what kind of dentistry they’re probably looking for.
Competition – How many offices are in the area? Are they marketing well? What services are they pushing?
Reputation – We’ll look at what people are saying. Who has the reviews? Who’s missing out? What can you do to get noticed?
Patient attraction methods – What’s working in markets like this? What makes high-income patients choose one office over another? And how do we help you become the obvious choice?

This isn’t just about numbers—it’s about strategy. We’ll give you some real data, talk through what we’re seeing, and help you figure out:

Can you win here—and if so, how?

Let’s get into it.

Let us know in the comments—which approach would you choose?