Most dentists think offering a discount is the same as running a strategic loss leader—but they couldn’t be more wrong.
Coupons and loss leaders are two completely different things, yet many practices treat them as one and the same.
Here’s the reality: coupons are just discounts—Think Groupon.
Loss leaders, on the other hand, are strategic pricing tools designed to bring in the right patients and lead to higher-value treatments. One devalues your services; the other sets you up for long-term success.
If you don’t understand this difference, you’re probably leaving money on the table—or worse, training patients to expect cheap dentistry.
In this episode, we’re going to break down why dentists keep getting this wrong and how you can fix it.
Guest Info
Gary Bird
Founder of SMC National
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