Episode 133: Gary Bird

Cutting Your Marketing Budget? Here’s Why It’s a Huge Mistake!

In this episode of Dental Marketing Goat, host Gary Bird, Owner of SMC National, dives into a critical issue many dentists face: cutting their marketing budget during tough times. While it might seem like a quick fix to save money, this approach can backfire, leading to even bigger challenges down the road.

Gary explores the mindset shift needed to focus on growing the top line rather than just cutting the bottom line, inspired by Henry Ford’s famous quote: “Cutting marketing to save money is like throwing away your watch to save time.”

Tune in to learn:

*Why cutting your marketing budget hurts your practice’s growth.
*Practical strategies to boost revenue without cutting corners:
*Leveraging existing patient opportunities for high-value treatments.
*Re-engaging dormant patients for cleanings and overdue treatments.
*Improving front desk performance and scheduling efficiency.
*Enhancing case acceptance and patient follow-ups for better results.

Whether you’re a dentist struggling to balance your budget or looking to optimize your practice’s profitability, this episode is packed with actionable insights to help you grow sustainably.