Episode 88: Gary Bird

Dental Marketing Expert EXPLAINS How to Get High Trust Patients

In this episode, Gary Bird discusses the importance of understanding the different levels of patient trust in dental marketing. He emphasizes that when dentists seek ‘quality patients’, they often mean patients who trust them, which can be categorized into high-trust, some-trust, and low-trust patients. Bird explains how to effectively market to attract high-value patients while improving operational aspects to convert low-trust patients into high-trust referrals. He also offers insights on creating targeted marketing strategies to enhance patient acquisition and practice growth.