Episode 247: Gary Bird

Dental Marketing in Medicaid Cities (And You Don’t Take Medicaid)

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In this episode, Gary Bird breaks down one of the biggest challenges in dental marketing and practice growth: how to attract the right patients when a large percentage of your local market relies on Medicaid. Gary explains how dentists in both rural areas and dense cities like Brooklyn can use smarter Google marketing strategies, patient targeting, and scheduling systems to shape the type of patients their practice attracts. If you are trying to grow a dental practice, improve case acceptance, and attract higher-value dental patients, this episode provides practical strategies you can apply immediately. Learn why accepting the wrong patients can confuse your marketing data and how to restructure your dental marketing strategy, Google ads, and hygiene-driven growth model to build a healthier patient base. This episode is perfect for dentists looking to improve dental practice marketing, increase production, and grow their dental office the right way.