Episode 140: Gary Bird

Dentist Asked Me How to Grow their FFS Office

Scaling a fee-for-service (FFS) dental practice can be challenging, especially when it comes to attracting new patients. In this episode, we break down the key strategies that successful FFS practices use to drive patient growth and long-term sustainability.

A dentist recently reached out with this question: “Any recommendations on how to scale marketing for an FFS office? Getting new patients has been a challenge. Just bought the practice.”

If you’re in the same boat, this episode is for you! We cover:

✓ The different types of FFS models and why it matters
✓ Understanding your market and whether FFS is viable in your area
✓ The importance of patient referrals and how they reflect your practice’s health
✓ How to market high-value treatments like implants, aligners, and smile makeovers

Fee-for-service dentistry requires a unique approach to marketing and patient conversion. Whether you’re a new owner or looking to refine your strategy, these insights will help you attract the right patients and build a thriving practice.