Episode 100: Gary Bird

How SEO Almost Cost Me My Business!

In this episode, Gary Bird discusses the critical role of SEO in the dental industry, sharing his personal experience of nearly losing his business due to sudden changes in Google’s SEO rules. He emphasizes the importance of having a predictable marketing strategy that combines SEO and Google Ads to ensure a steady flow of new patients and business stability. The conversation highlights the evolving nature of SEO and the risks associated with relying solely on it for business growth.