Episode 253: Gary Bird

How Starbucks (and DSOs) Use Brute Force in their Marketing (And What Can You Do About It)

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In this episode, Gary Bird breaks down how DSOs and brands like Starbucks dominate markets using brute force marketing, and what dental practice owners can do to compete and grow. Learn proven dental marketing strategies, practice growth systems, and how to increase new patient acquisition, treatment acceptance, and patient referrals even in competitive markets. Discover why most dentists fail with low marketing budgets and how to properly invest 4–10% of collections for real growth. Gary also shares actionable insights on improving patient experience, reducing wait times, and leveraging monthly payment financing to boost revenue. If you want to scale your dental practice, compete with DSOs, and build a thriving, patient-focused business, this episode is a must-watch.