In this episode, Gary Bird discusses the significant impact of effective marketing strategies on dental practices, highlighting a case where a client doubled their new patient count in just one month. He emphasizes the importance of seeking advice from experienced marketers rather than relying solely on traditional practices. The conversation delves into the effectiveness of discounts and specials in attracting new patients, the misconceptions surrounding patient perceptions of pricing, and the necessity of targeted marketing efforts to achieve growth in dental practices.
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Gary Bird
Founder of SMC National
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