Episode 276: Gary Bird

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A small group of dentists may be doing more damage to the profession than anyone realizes.

In this episode, Gary breaks down how just 20–30 highly negative people can dominate online communities with criticism, ridicule, one-star reviews, and retaliation tactics that keep thousands of dentists silent. You’ll learn why so many dentists avoid asking questions, sharing wins, discussing practice management, dental marketing, fee-for-service growth, and new patient strategies in public forums.

Drawing from years of experience leading SMC and working with over 1,195 dental practices, Gary explains the difference between the silent majority and the vocal minority, and why healthier professional communities require more good people to participate.

If you’re a dentist, practice owner, startup, or DSO leader, this conversation will challenge the way you think about leadership, culture, communication, and the future of dentistry.

Subscribe for more Dental Marketing Goat episodes covering dental marketing, new patient growth, Google reviews, phone conversion, practice management, and the real issues impacting dentists today.

Guest Info

Gary Bird

Owner of SMC National

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