Episode 130: Gary Bird

Mastering Cost Per Patient: A Guide to Sustainable Growth

What’s a Good Cost Per Patient?

In this episode of Dental Marketing Goat, Gary Bird tackles one of the most frequently asked questions in dental marketing: What is a good cost per patient (CAC)?

Whether you’re growing your dental practice or helping others grow theirs, understanding CAC is critical to making smart marketing decisions and maximizing ROI.

Gary breaks down:

✔️ What does cost per patient mean and how to calculate it properly?
✔️ The key factors that influence CAC, include marketing, call rates, and patient scheduling.
✔️ How competition, market dynamics, and team efficiency impact your results.
✔️ Real-life benchmarks for CAC and how they connect to ROI.

Are you tracking your CAC or ROI? Share your thoughts in the comments! Let’s build a stronger dental community together.

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Got questions? Drop them in the comments, and we might feature them in an upcoming episode!