Episode 217: Gary Bird

Maximizers vs. Optimizers: Why Your Thinking Style Builds or Breaks Your Business

In this episode, we’re breaking down two powerful types of thinkers: the maximizers and the optimizers. Maximizers chase growth, momentum, and opportunity, often thinking in top-line terms; how big can we make this? Optimizers, on the other hand, focus on efficiency, systems, and sustainability; how to get the most out of the bottom line.

Both can succeed, but they build completely different kinds of businesses. If you don’t know which one you are, you might be fighting your own wiring without even realizing it. We’ll look at how each mindset plays out in growing a practice!