Episode 237: Gary Bird

Phone Conversion & Show Rate IS HORRIBLE in 2025!!!

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In this episode, Gary Bird breaks down new 2025 data revealing why phone conversion and no-show rates are crushing dental practice growth across the U.S. You’ll learn how average dental phone conversion dropped from 89% to 68%, why no-shows have doubled, and how long wait times are silently killing new patient acquisition. This episode covers dental marketing performance, front desk conversion, scheduling strategy, and how appointment availability directly impacts collections. Gary shares two proven scheduling strategies dentists can use to improve show rates and maximize ROI without increasing ad spend. If you want to grow your dental practice in 2025, this episode explains exactly where the breakdown is, and how to fix it.

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Gary Bird

Founder of SMC National

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