Episode 143: Gary Bird

Postcards are Dead? The Truth About Dental Marketing Mailers!

Do postcards still work for dental marketing? The answer is yes—but with some big caveats. In this episode, I’ll break down when postcards can be effective, why results can be unpredictable, and how competition in your area plays a huge role.

Here’s what you’ll learn:

✅ Why postcards work well in some cases but fail in others
✅ How competition affects your postcard campaign results
✅ Why timing matters more than you think
✅ The key difference between postcards and digital marketing

Postcards can be a great tool, but they’re not always reliable. If you’ve tried using them, I’d love to hear your experience—were they successful or not? Drop your thoughts in the comments below!

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Guest Info

Gary Bird

Founder of SMC National

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