Episode 234: Gary Bird

Pre-Deposit for First Date?

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In this episode, Gary Bird explains why charging a new patient deposit is quietly destroying dental practice growth, marketing ROI, and patient referrals. While pre-deposits may reduce no-shows, they significantly lower new patient conversion rates and increase the cost of acquiring each dental patient. Gary breaks down the real relationship between time to appointment, no-show rates, and dental marketing performance, and why empathy matters more than enforcement. This video is essential for dentists and practice owners looking to grow without sabotaging new patient flow, trust, and long-term profitability. If your dental practice is struggling with no-shows but wants more patients, this episode explains what not to do, and what actually works.