Episode 142: Gary Bird

Question from Dentist: “Billboards??”

Do billboards still work for dental offices? A dentist recently asked me this, and in this episode, I break down the three scenarios where billboards can actually be effective—and the many ways they don’t work.

If you’re a practice owner wondering whether billboards are worth the investment, this episode is for you. I’ll cover:

✅ Why billboards can work in small towns for low costs
✅ How multi-location brands can benefit from billboard advertising
✅ When high-ticket treatments like implants and full-arch make billboards profitable

But for most dental offices, billboards aren’t the best use of your marketing dollars. I’ll explain why and what you should consider instead.