Episode 125: Gary Bird

Should Every Dentist Build a Personal Brand? Here’s the Truth

Personal Branding for Dentists: Game-Changer or Overhyped?

Is building a personal brand worth your time and effort as a dentist? 🤔 In this episode of Dental Marketing Goat, we tackle the big question: Should dentists focus on personal branding, or is it just another time-consuming trend?

We break it down with real-life examples, including:
✅ The difference between building a brand for patients vs. dentists.
✅ Why your goals and audience dictate your branding strategy.
✅ The hidden costs of personal branding and whether it delivers results.
✅ Practical tips for dentists considering this journey.

From marketing gurus’ advice to lessons from the most-followed dentists like The Bentist, we explore what works, what doesn’t, and how to decide if personal branding is right for you.

Whether you’re looking to attract local patients, grow a multi-location practice, or influence the dental community, this episode has insights tailored to your goals.

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Drop your thoughts in the comments: Are you building a personal brand?