Episode 265: Gary Bird

Should You Be Doing LSA Ads as a Practice Owner?

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Most dentists think Local Service Ads are a shortcut to cheap new patients but the leads often fall apart fast. In this episode, Gary Bird breaks down why LSAs can go from 20 leads to 2, how Google double dips, and why cost per lead is misleading. You’ll learn how to audit lead quality, understand pay per lead vs pay per click, and spot when your dental marketing is wasting money. Backed by data from 1,195 practices at SMC, this is what most dentists miss about new patient growth.

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