Episode 212: Gary Bird

Single Brand vs. Multi-Brand in Dental

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In this episode, Gary Bird breaks down one of the most common questions in dental marketing and dental group growth, should your dental practice operate under a single brand or multiple brands? Learn the pros and cons of multi-brand vs single-brand dental strategies and how top DSOs like Aspen Dental, Heartland Dental, and Pacific Dental structure their growth. Gary shares a practical framework for choosing the right dental branding model based on your goals, whether you’re scaling from 2 to 100 practices or managing acquisitions and de novos. Discover how branding, SEO, PR, and marketing systems impact your dental group’s expansion. Watch now to learn which model will drive faster growth, stronger local SEO, and long-term success for your dental organization.