Episode 107: Gary Bird

Surviving Election Season: How to Protect Your Practice from the $12B Ad Surge

In this episode, Gary Bird discusses the significant impact of the 2024 election on dental practices, particularly how political advertising can affect patient behavior and spending. He emphasizes the importance of proactive marketing strategies to mitigate potential downturns in patient engagement and treatment acceptance during election years. Gary provides actionable insights on leveraging end-of-year benefits and engaging patients with unscheduled treatments to maintain practice growth despite external political pressures.