Episode 211: Gary Bird

The #1 Indicator of a Successful Marketing Campaign

In this episode, host Gary Bird reveals the number one indicator of a successful dental practice and why it determines whether your dental marketing strategy actually works. After years of analyzing data from hundreds of practices, Gary explains why dentist involvement in marketing is the key to dental growth, patient acquisition, and long-term success. You’ll learn how operational decisions, leadership, and marketing alignment directly impact new patient numbers and practice profitability. Whether you run a startup practice or a multi-location DSO, this episode breaks down the simple but powerful step that separates thriving practices from those that struggle. Watch now to understand the top predictor of dental marketing success and how to implement it in your own office.