Episode 263: Gary Bird

The 12 Step Drop Insurance Playbook (No More Theory)

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Most dentists don’t realize insurance write-offs are quietly killing their profitability and growth.

In this episode, Gary Bird breaks down a proven 12-step system to drop PPO plans the right way, without losing patients or slowing new patient growth. You’ll learn how to increase case acceptance by 30%, restructure your practice management, and use financing, phone conversion, and patient communication to transition to fee-for-service successfully.

This is the exact framework SMC uses across hundreds of practices to replace insurance-driven revenue with profitable dental marketing systems.

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