Episode 255: Gary Bird

The 3 M’s of Dental Growth

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In this episode, Gary Bird breaks down the 3 M’s of dental practice growth: Market, Marketing, and Management, and why most dentists fail to align them. If your dental marketing isn’t working, your new patient flow is inconsistent, or your practice isn’t growing, this framework will show you exactly what’s missing. Learn how to analyze your local dental market, align your marketing strategy, and improve key metrics like call conversion, scheduling, and case acceptance. Gary explains why even the best Google ads and dental marketing campaigns fail without proper management systems in place. This episode is essential for dentists looking to increase new patients, improve dental practice management, and scale production consistently.

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Gary Bird

Founder of SMC National

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