Episode 289: Gary Bird

The Current State of SEO & AI

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AI search is changing dental marketing, but Gary Bird warns dentists not to abandon the SEO fundamentals that still drive new patients. Learn why AI rankings are unstable, why Google search traffic for dental is stronger than ever, and how traditional SEO, Google reviews, website content, and consistent NAP data can help your practice show up across AI platforms. Gary also explains why SMC would never promise 10 new patients from AI alone and what dentists should prioritize instead. 

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Gary Bird

Owner of SMC National

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