Episode 136: Gary Bird

The Death of Phone Books: Are You Stuck in Outdated Marketing?

How I Started in Phone Book Marketing (And the 4 M’s You Need to Win Today)

Marketing a dental practice used to be as simple as running a phone book ad—but times have changed. In this episode, I share how I started in dental marketing with phone books (yes, really) and the critical lessons that still apply today. If you’re struggling with marketing, frustrated by slow growth, or unsure why your efforts aren’t working, this episode is for you.

I break down the Four M’s of Marketing—the essential framework to help you identify what’s holding your practice back:

Marketing – Are you investing in the right strategies?
Market – Are you targeting the right audience?
Motivation – Is your team aligned with your goals?
Methods – Are you optimizing how you engage with patients?

If what worked five years ago isn’t working now, it’s time to adapt. Watch to learn how to diagnose and fix your marketing challenges so your practice can grow.