Episode 118: Gary Bird

The Script You NEED to Stop Losing Patients Over Pricing

Do your dental office calls often start with, ‘How much does it cost?’ In this episode, Gary Bird tackles the critical issue of handling pricing questions over the phone—a question that can make or break your patient acquisition! Did you know that mishandling this common inquiry could lead to a 50% loss in new patients? Gary shares a proven script designed to help your team confidently answer pricing questions without actually quoting a price, keeping the focus on patient care and making each call count.

Gary emphasizes that with the right training and response techniques, dental teams can turn pricing inquiries into booked appointments, maximizing both marketing budgets and patient retention. Tune in to learn the exact script you need to increase patient conversions, train your team, and avoid losing valuable opportunities. Perfect for any dental professional ready to boost their practice’s success by handling calls like a pro!

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Gary Bird

Founder of SMC National

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