Episode 138: Gary Bird

The Silent Killer of Your Marketing Budget

Should This Dentist Cut Their Marketing Budget? A Common Dental Marketing Dilemma

A dentist reached out with a tough question: “I’m spending $2K–$4K a month on marketing, but my practice is mostly referral-based. Should I cut my budget? Would I be less busy if I stopped spending?”

In this episode, we break down:

*Why most dental practices rely heavily on referrals – and what that means for marketing
*How to track marketing ROI properly (hint: not all patients are equal)
*The #1 mistake dentists make when working with general marketing agencies
*A simple test: Should you double your budget or cut it entirely?
*The real impact of SEO, Google Ads, and social media for an already-busy practice

If you’re questioning the effectiveness of your marketing, this episode is for you. Plus, we offer insights on how to track what’s really working – so you’re not blindly spending money each month.