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In this episode, Gary Bird breaks down one of the most overlooked reasons dental practices struggle to grow: doing the right things in the wrong order. Gary explains why many dentists believe “Google Ads don’t work” or that they’ve “hit a ceiling” in new patient volume, when the real issue is operational bottlenecks like poor phone conversion, scheduling, or customer service that sabotage marketing ROI. This episode reveals how fixing the patient journey first leads to stronger referral flow, higher case acceptance, and profitable dental marketing performance. Learn how to diagnose whether you have a marketing problem or a systems problem before you spend another dollar on ads. Watch now to discover the growth sequence top dental groups and DSOs follow to consistently scale.
Guest Info
Gary Bird
Founder of SMC National
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