Episode 284: Gary Bird

Why We Charge 2X Our Competition

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Most dentists aren’t losing money because they spend too little on marketing. They’re losing money because they’re paying for websites, SEO, and ads instead of buying predictable new patient growth.

In this episode, Gary Bird breaks down the math behind successful dental marketing, including the marketing budget percentages that drive growth, why 45–55 qualified leads can become 30 new patients, and how phone conversion, show rate, and referrals determine your real ROI. You’ll also learn why the cheapest marketing option usually becomes the most expensive mistake.

At SMC, we’ve helped 1,195+ dental practices build predictable growth using real-world data, proven systems, and outcome-focused marketing strategies, not just deliverables.

If you’re serious about new patient growth, practice management, fee-for-service dentistry, DSO growth, or building a smarter marketing strategy, this episode is for you.

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