Episode 141: Gary Bird

Why Your Dental Practice Isn’t Profitable

Are your dental practices “doing well on paper” but not profitable? You’re not alone! In this episode of Dental Marketing Goat, Gary Bird answers a question from a dentist struggling with this exact problem. They own two practices, look good from the outside, but aren’t seeing the profits they expect. They want to go from 30 to 80 new patients per month and aren’t sure whether to focus on marketing or cutting expenses.

Gary dives deep into this common dental practice dilemma, offering four key strategies for achieving sustainable growth and profitability. He covers the importance of:

Mapping your area: Understanding your patient demographics and strategically targeting the right audience.
Training your staff: Equipping your team with the skills to convert low-trust marketing leads into loyal patients. This is crucial for practices transitioning from referral-based to marketing-driven growth.
Budgeting for growth: Investing wisely in marketing and understanding that growth takes time and consistent effort.
Strategic scaling: Why jumping from 30 to 80 new patients overnight can actually HURT your practice and the importance of a step-by-step approach.

If you’re a dentist struggling with profitability, or looking to scale your practice the RIGHT way, this episode is a MUST-LISTEN. Gary offers free resources, including patient demographic maps and staff training materials.