Episode 158: Gary Bird

Would You Rather: Spend $10K on Marketing or Be In-Network with Insurance?

Today, host Gary Bird breaks down the pros and cons of two major growth strategies for dental practices: investing $10,000 in marketing or relying on in-network insurance participation. Which one maximizes profitability? Which gives you more control over your patient base? We’ll dive into key topics like patient acquisition, revenue impact, case acceptance, and long-term practice sustainability. If you’re looking for expert insights on dental marketing strategies, insurance participation, and practice profitability, this episode is a must-watch.

Let us know in the comments—which approach would you choose?