Episodes

In this episode, Gary Bird breaks down one of the most overlooked reasons dental practices struggle to grow: doing the right things in the wrong order. Gary explains why many dentists believe “Google Ads don’t work” or that they’ve “hit a ceiling” in new patient volume, when the real issue is operational bottlenecks like poor phone conversion, scheduling, or customer service that sabotage marketing ROI. This episode reveals how fixing the patient journey first leads to stronger referral flow, higher case acceptance, and profitable dental marketing performance. Learn how to diagnose whether you have a marketing problem or a systems problem before you spend another dollar on ads. Watch now to discover the growth sequence top dental groups and DSOs follow to consistently scale.
Discover how Dr. Kim doubled new patients, increased production by 40%, and achieved a 300% ROI through smart dental marketing, team training, and internal referral strategies. In this episode, Gary Bird from SMC National breaks down the campaigns, systems, and leadership mindset that helped Smiles for Miles grow faster and stronger in a competitive market.
In this episode, Gary Bird reveals a powerful and completely free training that can help you grow your dental practice revenue by up to 44%. Gary breaks down how improving your phone conversion rates and case acceptance can dramatically increase production, profitability, and overall dental growth. Learn the exact strategies top-performing dental groups and DSOs use to boost new patient calls, reduce no-shows, and maximize ROI from marketing. This episode covers two proven systems designed to help your team improve patient communication and treatment acceptance fast. Watch now to discover how to hit your growth goals, increase collections, and scale your dental practice in 2025 and beyond.
In this episode, Gary Bird shares a proven framework to help dental practice owners hit their growth goals and scale smarter in 2026. As 2025 comes to an end, Gary walks through a six-part dental growth audit covering market demographics, competition, conversion rates, pricing strategy, capacity, and ROI. This episode is perfect for anyone in dental marketing, DSO growth, or practice management who didn’t hit their new patient or production goals this year. Learn how to build a powerful 2026 dental marketing plan that drives sustainable production, collections, and practice growth. Watch now to uncover what’s holding your practice back and how to fix it before the new year.
In this episode, Gary Bird breaks down one of the most common questions in dental marketing and dental group growth, should your dental practice operate under a single brand or multiple brands? Learn the pros and cons of multi-brand vs single-brand dental strategies and how top DSOs like Aspen Dental, Heartland Dental, and Pacific Dental structure their growth. Gary shares a practical framework for choosing the right dental branding model based on your goals, whether you’re scaling from 2 to 100 practices or managing acquisitions and de novos. Discover how branding, SEO, PR, and marketing systems impact your dental group’s expansion. Watch now to learn which model will drive faster growth, stronger local SEO, and long-term success for your dental organization.
In this episode, host Gary Bird reveals the number one indicator of a successful dental practice and why it determines whether your dental marketing strategy actually works. After years of analyzing data from hundreds of practices, Gary explains why dentist involvement in marketing is the key to dental growth, patient acquisition, and long-term success. You’ll learn how operational decisions, leadership, and marketing alignment directly impact new patient numbers and practice profitability. Whether you run a startup practice or a multi-location DSO, this episode breaks down the simple but powerful step that separates thriving practices from those that struggle. Watch now to understand the top predictor of dental marketing success and how to implement it in your own office.

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