Episodes
Most dental practices don’t realize how many new patients they’re losing to missed calls. In this episode of Dental Marketing Goat, Gary Bird sits down with Dr. Shane Wingler to break down exactly how AI is used in a real dental practice to capture missed calls, improve diagnostics, automate patient communication, and reduce front-desk overload.
Most dentists are using AI the wrong way, and it may be hurting their marketing more than helping it.
In this episode, Gary Bird breaks down why AI-generated marketing content, graphics, website copy, and strategy often fail to attract new patients.
Most dentists think a negative Google review hurts their growth. The reality is that negative content gets about 13x as much attention as positive content, which creates an opportunity if you know how to respond correctly. In this episode, Gary Bird breaks down the psychology behind online reviews, why prospective patients read negative reviews first, and the exact response framework that turns criticism into trust. You’ll learn how to stay HIPAA-compliant, avoid defensive responses, and use negative reviews to strengthen your reputation and attract more patients.
If you’re running a pre-COVID model, the math doesn’t add up. Here’s why it used to be easier pre-2020: Fewer people were marketing. Easier to drive new patients. People had more money to spend on treatment. Labor was a smaller percentage of the PNL. Insurance reimbursed more; in-network actually worked. Everything used to cost less. We’ve eaten about 29% of cumulative inflation since 2020. Here’s what you have to do now…
A small group of dentists may be doing more damage to the profession than anyone realizes. In this episode, Gary breaks down how just 20–30 highly negative people can dominate online communities with criticism, ridicule, one-star reviews, and retaliation tactics that keep thousands of dentists silent. You’ll learn why so many dentists avoid asking questions, sharing wins, discussing practice management, dental marketing, fee-for-service growth, and new patient strategies in public forums.
A small group of dentists may be creating a much bigger problem than anyone realizes. After posting online for more than 5.5 years, Gary has noticed the same pattern over and over: roughly 5–10% of the dental industry attacks nearly everything- success stories, marketing wins, clinical cases, vulnerability posts, and even requests for help. In this episode, he explores why negativity spreads so easily, how it discourages dentists from participating in professional communities, and what it means for the future of the industry.
